« Using the emotional is a classic technique for short-circuiting rational analysis, and thus the critical sense of individuals. In addition, the use of the emotional register opens the door to the unconscious to implant ideas, desires, fears, impulses or behaviors... »

« "Propaganda is to democracies what violence is to dictatorships. Noam Chomsky »

« Before advertising took the predominant place known to it, production costs had to be covered by the selling price. As advertising grew, the newspapers that attracted it were quickly able to offer sales rates well below the actual costs. Titles that were not favoured by advertisers were at a serious disadvantage: they were among the most expensive, their sales were collapsing, their cash flow preventing them from facing the investments that would have supported sales - presentation, attractive format, distribution, etc. A media system dominated by advertising naturally tends to eliminate or marginalize bodies financed by their sales alone. By doing so, free trade offers anything but a neutral system in which s e l e c tion is based on final demand. It is the preferences of advertisers that determine the prosperity, or even the very survival of a media. »